Audience Research

Audience research can be considered vitally important to the media industry. It is the collection and analysis about the target audience which will be given for either a paraticular media product or sector. Using audience research, it helps the media industry learn more about the reacting of a product. This can be by the behaviour of the audience, knowing the incentives and barriers they have and this can be affected by ceasing an existing behaviour or even adopting a new one. An audience’s attitude can also change which links into the behaviour as it can enhance motivation. Audience research can use two types which can be:

• Quantitative Audience Research which engages with larger numbers which involved a population as a whole showing a statistical relationship.
• Qualitive Audience Research which engages with small numbers of individuals. this method gains more information as it gives a complex, in-depth and detailed understanding of an audiences experience and the responce they will give to watching a seletced performance.