Qualitative Research

Qualitative research is used within the media industry as a main key factor as it is highly important to find out what individuals and groups feel and think about particular products in the media. this means that the researc which is conduction is all based on attitudes and preferences rather than all the hard facts and figures which are there. This kind of research investigates the what, where, when and even the how and why. This makes the research more depth then what it usually is. Smaller yet focused samples are often needed more than larger samples which are collected.