Senario

There are multiple research methods I would have to take if I was asked to produce a film for the 16-25 year old demographic group. All types of research which I have looked at would be included. There are 5 different questions in which I would need to know/do. These are

• What Primary research would I do
• What Secondary Research would I do
• What Quantitative and Qualitive data would your research gather
• What Market and Audience Reseach must I then do
• How much money will it take to produce? This is all related to Production Research

For this research, I would conduct up a questionnaire which is Primary Research and will be researching Audience Research, this will be highly important as if I did not consider:

• Genre
• Actors/Actresses
• Gendre
• Ethnicity
• How often do people go to the cinema
• When they go

then the production of a film would not get anywhere. Knowing what genre 16-25 year olds like the most and whether they go to the cinema or not gives prodcuers a head start on where they will go with a film. this will be Quantitative Reserach as I would be dealing with numberical facts.


By using Secondary Research, I will be able to look on the internet to find out another key importance to the research for my film. I would be checking on the most sucessful films within what the age demographic group I am focusing on. Also, looking at the release dates of the films is vital as picking the perfect time to release the film. I would need to know when the target audience is most likey to go and see the film otherwise there would be no income from the film and it would be waste of money.

Market Research would be another main importance as as a producer, I would have to find out about the competition that there is.